Selfie capital of the world
The Philippines is popularly known as the “selfie capital of the world.” We Pinoys love taking selfies. We do it in the morning after waking up. When traveling in front of a nice view. Even when we’re just idly seated in the bus terminal for hours because of traffic. Selfies (and wefies) serve as an expression of how we feel. For me, it’s like a confidence boost that tells you “you’re beautiful,” “everything’s gonna be okay,” or “you can do it!” Selfies transform you and your mood, and how you look at the world.
Transforming lives, one smile at a time
Likewise, ASUS Philippines in partnership with Operation Smile Phiippines (OSP) enable selfies to transform lives, one smile at a time.
Did you know that every three minutes, a child is born with a cleft lip or palate? This was the main reason Operation Smile Philippines was established in 1982. They started their mission to bring smiles to children with cleft lips through various medical missions and programs for children with this condition, beginning with gathering donations and volunteers and in the process, creating significant changes in these kids’ lives. Its medical volunteers have shared how participating in this cause has made quite an impact in their own lives as well. The foundation has officially been around for 35 years as a non-stock, non-profit later, since its registry in 1988.
Share a selfie and join the advocacy
Last August, ASUS Philippines recently announced its partnership with Operation Smile Philippines at the much-anticipated launch of the ZenFone 4 Series in the local market. In line with its hero tagline, “We Love Selfie & Wefie,” ASUS Philippines’ 10th year anniversary, and together with 35 years of the Operation Smile Philippines, the global tech giant introduced #4theSmile campaign. The said campaign wishes to bring smiles to the 4,500 Filipino children who are born with cleft lips and palates each year, by inviting everyone to contribute and help create smiles.
By joining #4theSmile, each participant will help push further the advocacy that Operation Smile Philippines has been supporting across different countries in the world. With each selfie and wefie taken by any of the ZenFone 4 series that is posted on Twitter and Instagram, using the hashtag #4theSmile, ASUS Philippines will donate and P1.00 to support a medical mission. ASUS Philippines aims to get roughly around the magnanimous number of 1,300,000 selfies and wefies combined before the year ends.
“There is a relationship that exists even between strangers. ASUS Philippines is here to prove just that by turning selfies and wefies into shared moments that go beyond the people within the frame and actually touch other people’s lives for the better,” shares ASUS Philippines Country Manager, George Su, as he echoes their newest campaign philosophy – From ME to WE. “Through this new partnership, we want our selfie-loving audience to take their selfies and wefies to another level by sharing their smiles to brighten the lives of thousands of children with cleft lips and palates, and help bring these children’s smiles to the world,”
For more information on the Zenfone 4 series and the #4TheSmile campaign, visit the official website,welovephoto.ph and follow ASUS Philippines’ Official Facebook Page and ASUS ZenTalk Forum.
The ZenFone 4 Selfie is available on 0% interest for credit card transactions! Click here to see the where to buy list!
